The Key to Learning is Creating Experiences, Not Courses

When was the last time you learned something?

A new bus route, a fact you read in a magazine, someone’s name, perhaps? The chances of you remembering that information increase significantly if it’s relevant to you – and if it aligns with your values.

Same goes for eLearning.

Studies show that relevant, meaningful activities that both engage learners emotionally and are connected to what they already know are what helps that knowledge find a place in the long-term memory. Without a personal connection to the material, learners tend to disengage, forget what they’ve learned or just give up entirely.

Creating Learner Experiences

Unlike traditional instruction, which focuses on the delivery of content, well-designed eLearning creates learner experiences. That’s because humans are emotional beings who respond to experiences and learn from them.

Designing a learner experience (LX) means taking a more holistic approach, crafting material that addresses pressing business problems (such as poor performance or a skills deficit), while also ensuring the experience is relevant to the specific role and aligns with the culture and values of the organization.

This ensures that you’re not just providing learners with new job-related knowledge and skills, but also influencing their attitudes and behaviour through consistent messaging that speaks to what the company values most – all with a nod to the bottom line.

According to eLearning Industry, additional benefits of aligning eLearning with a company’s culture, values and vision include increased productivity, fewer costly errors, increased competencies, and a higher return on investment for training.

Tailored Learning

Creating a culture that values the democratization of knowledge allows all employees – from the C-suite to the shop floor – access to what they need when they need it.

When you provide tailored learning that considers a person’s digital literacy, reading levels or specific roles and responsibilities, it ensures they can more easily relate to the material, furthering absorption and comprehension.

This human-centered approach is a key element of the overall knowledge experience (KX),  giving learners a chance to develop new skills and talent, build confidence and motivation, further their understanding of the best use of resources and tools – and reach their highest potential.


Xpan develops digital learning solutions for companies globally. From design to deployment, our team is making heroes of Learning and Development Officers and contributing to the worldwide number of individuals improving their workplace experience (and lives) with better learning.

Please follow and share: